Paul Boag is a leader in conversion optimisation, digital strategy and user experience design. He has been working with diverse organisations such as The European Commission, PUMA and Doctors Without Borders for over 25 years. Through consultancy and training, he helps organisations better connect with today’s digital consumers.
Every website wants users to do something, whether to download an app, complete a contact form, purchase, or sign up for a newsletter. Unfortunately, persuading users to act is easy if you are happy to resort to shady tricks.
But as you will learn from this talk from conversion consultant Paul Boag, that can be a dangerous game. So instead, Paul will introduce you to ways of encouraging users to act on your website without the need to resort to manipulation.
In his talk, Paul will cover:
Why many of the techniques you see online are harmful.
How to reassure users who are nervous about acting.
Why cognitive load can make or break your site's ability to convert.
How to build trust with customers and overcome their cynicism.
Why developers are often the secret in improving conversion.
Please join us online on Tuesday 25th January at 7 pm for what is sure to be an interesting and informative talk. We'll post the link for the talk on the day of the event. Please RSVP to make sure you get notified and hope you can join us.