The world is shrinking by the day and having access to the internet, including via smart phones, means borders are no longer a barrier.
An effective digital presence enables you to identify potential customers, understand their needs and behaviours and establish a way of managing traffic, either to grow brand awareness, facilitate consumer research into your products or services or attract new leads and customers.
By attending this workshop, hosted by our event partner Streets Chartered Accountants, you will learn how to create an action plan for an international digital strategy which will include:
Showing you how to use online research tools
Helping you plan for international website optimisation
Looking at creating a strategic approach to social media and social commerce
Understanding how digital lead generation and international B2B can help attract and grow customers from around the world
The session will be delivered by Eleanor Reynolds, SEO Strategist and Owned Media Team Leader at Hallam Internet. Eleanor graduated from Nottingham Trent University with a BA (Hons) in Modern Languages in 2012, her language skills earning her a position as a SEO Executive in an international digital marketing agency in Nottingham. She later took a break in her career, as she won a competitive bursary allowing her to get an MA in International Development. Eleanor has since been working at Hallam assisting a wide range of businesses with their SEO, PPC, content and social media marketing.
Register your place today to ensure your business is connected with its true audience, not just its local one.