Software Europe to re-brand as Selenity next month

Software Europe, HR and finance cloud technology company, has announced that it will be re-branding to Selenity; with the official launch to happen at the end of July.

The Lincoln-based company was founded in 1989 as a software reseller and has, since its inception, been a recognised leader in UK expenses management.

The company has since grown to develop its own portfolio of cloud-based solutions in-house that reduce costs, increase efficiencies and ensure compliance to HR and finance operations.

Today the company provides its cloud-solutions to over 400 companies globally with a 67% market share within the NHS.

Selenity’s Chief Executive Officer, Neil Everatt said: “It has never been a more exciting time to lead the company, and this new brand reflects our enthusiasm and focus on transforming our customers’ lives by automating their business processes.

“Our brand transformation better represents where the company is today and our vision for the future. It clearly shows that we are changing as a company by expanding our technology offerings, pushing into new markets, and providing a more defined vision for our colleagues and customers as the company continues to evolve and innovate.”

Deborah Saunby, Sales and Marketing Director added “We’ve used the term ‘SEL’ internally for many years [“Software Europe Limited” abbreviated] and felt the new name better represented who we are and what we do.”

Source: Lincolnshire Business